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RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

Year in AI Fact Pack

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2017 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

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Refocusing The Role Of Creative

The fast-changing, multi-layered digital world has created challenges for event the world's largest marketers. Here's how a creative management platform—a cloud-based technology that enables real-time, actionable creative product, distribution, measurement and optimization—can help. A creative management platform can provide a powerful creative lever to make advertising more creative. Sponsored by Celtra.

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Marketing Fact Pack 2018

This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.

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Consumer Tech

Consumer tech is packed with the devices, services and technology that have revolutionized everyday lives: telecom services, TVs, computers, smartphones. Each of these continues to drive advertising within the category. This report includes the categories biggest advertisers, spending by segment, spending by medium and in-depth looks at wireless and search marketing.

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Webcasts

The Digital Shift: How Brands Win on Amazon

Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper's journey.

Length: 60 minutes
April 4th, 2018 7:00PM EDT

Watch On Demand

Have your best year ever: six keys to email marketing success

Learn the best strategies you need to succeed to achieve the highest email ROI.

Length: 60 minutes
March 28th, 2018 2:00PM EDT

Watch On Demand

From Draper to Super Duper: Transitioning from traditional to modern agency

Hear how three agencies, Ogilvy & Mather South Africa, Veritas and TMP Worldwide, are navigating the waters of change as they introduce newer operational efficiencies and methods of adoption into the agency core.

Length: 60 minutes
March 15th, 2018 1:00PM EDT

Watch On Demand

Market Intelligence

Refocusing The Role Of Creative

The fast-changing, multi-layered digital world has created challenges for event the world's largest marketers. Here's how a creative management platform—a cloud-based technology that enables real-time, actionable creative product, distribution, measurement and optimization—can help. A creative management platform can provide a powerful creative lever to make advertising more creative. Sponsored by Celtra.

Learn More

The Marketer's Guide to OTT

Over-the-top television is growing rapidly as traditional TV falls victim to increasing numbers of cord-cutters, cord-nevers and cord-shavers. With viewers watching on laptops, tablets and smartphones and via game consoles and other attached devices such as Apple TV and Roku, this form of connected TV is catching on quickly--giving marketers new opportunities to pinpoint specific audiences for select brand messaging. Here's what you need to know to take advantage of OTT. Sponsored by Sling TV powered by DISH Media Sales.

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Why Quality Matters

Do you understand and know how to evaluate the location data that you use for your mobile campaigns? Respondents to an Ad Age survey conducted on behalf of Factual found that data quality is a top concern of marketers and agencies. Learn what questions to ask to discover how location data is sourced, how to best use this data in campaigns, and what metrics you should be using to measure results. Sponsored by Factual

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Rounding Out Your Omnichannel Strategy

Though substantially different in many ways, digital audio and native advertising share the promise of giving users an organic experience—more seamlessly integrated into content, and better aligned with the audience’s current activity and interests. Both publishers and programmatic technology providers are putting their weight behind native and audio as key elements of advertisers’ overall media strategy. This report gives you what you need to know about buying programmatic audio and native.

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Research Reports

Year in AI Fact Pack

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2017 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

Learn More

Marketing Fact Pack 2018

This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.

Learn More

Consumer Tech

Consumer tech is packed with the devices, services and technology that have revolutionized everyday lives: telecom services, TVs, computers, smartphones. Each of these continues to drive advertising within the category. This report includes the categories biggest advertisers, spending by segment, spending by medium and in-depth looks at wireless and search marketing.

Learn More

2017 Hispanic Fact Pack

Advertising Age presents its 14th annual Hispanic Fact Pack. Download here. This Fact Pack gives you a thorough view of Hispanic marketing, from agencies to media to marketers. In this report, you will learn: - Hispanic ad spending by medium - Largest advertisers - Largest media properties - Largest Hispanic ad agencies - Time spent online - Purchase intent - Population trends - Language preferences for Hispanic adults

Learn More