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Matt Pritchard's digital acceleration group aims to move Campbell from more traditional digital efforts to mass personalization.
"I really believe that marketing won't help you grow your business," the creator of a relationship-management app tells Drew Neisser.
Agencies are infusing young technically proficient people at the expense of world-class creative excellence, Mark Wnek argues.
In the United States, Bud leans on U.S.A.-themed ads and labels. In China, obviously, it has a different tactic.
Plus new talent at Society, Alkemy X and MPC.